TRAI New Rules: For many users, the spam calls and random promotional texts have become a part of daily frustration. However, this may change pretty soon. TRAI has implemented new rules that make commercial communication easier to identify and control. The new measures involve clear number series, better labeling of messages, faster complaint handling, and stricter action against spammers. Once implemented, these changes are expected to make things more transparent for users, reducing unwanted interruptions.
Number Series Designated for Commercial Calls
TRAI has introduced a strict number series for commercial calls, helping users identify intent at a glance. Promotional calls will always come from the 140-series, which removes the confusion when someone is selling a product or service. Service and transactional alerts, including those from banks and financial services, will now use 160-series, such as 1600. Calls from regular 10-digit numbers offering services will likely be spam since commercial entities cannot use them anymore. This change helps cut down confusion and reduces the chances of falling for fraud calls.
Standardized SMS Headers for Clear Message Types
The headers of SMS messages are going to follow a new pattern in order for the type of communications to be more visible. Promotional messages will carry the suffix -P, service messages the suffix -S, transactional messages the suffix -T, and government communication the suffix -G. That small change helps users judge urgency without opening every text. These suffixes help bring uniformity across platforms and make day-to-day communication feel more organized.
Complaint Reporting Made Easier for Users
The spam complaint report window was increased from 3 days to 7 days, allowing adequate time for action. Users are no longer required to be registered on DND to file a report of spamming. The TRAI DND app also receives updates, enabling users to file complaints along with screenshots and track action status. Updates have made the reporting more swift and convenient for users who receive frequent spam calls or messages.
Faster Action Against Spammers
Now, telecom operators have to take action against unregistered spammers in 5 days, which is a big drop from the earlier 30-day limit. Another change sets the threshold for action at 5 complaints within 10 days, making it easier to penalize repeated offenders. This ensures faster tracking, quicker blocks, and stronger control over spam.
Mandatory Opt-Out Options
Every promotional message will now be mandated to display an opt-out option. After opting out, a business cannot ask for fresh consent for 90 days. This feature gives users stronger control over who can send promotional content and reduces repeated disturbances.
Conclusion
These new rules center on empowering users with more control while reducing spam through stricter regulation. This means daily communication should soon feel cleaner and safer, thanks to designated number ranges, clear message labels, easy complaint methods, and faster action.