Zoho Pay: Zoho Corp is now entering the digital payments market after competing with WhatsApp with Arrattai Messenger. The business is getting ready for the launch of Zoho Pay, a new UPI-based payment app. The leading UPI offerings in India, PhonePe, Paytm, and Google Pay, are said to be about to face direct competition from Zoho Pay. Through its business payment platform, Zoho Business, Zoho currently provides digital transaction services; still this will be the first time the company launches a consumer payment app for everyday consumers.
How is the Zoho Pay app going to work?
Zoho Pay will be available for self-sufficient download as a stand-alone mobile application. Importantly, users will be able to communicate and make payments using the same app thanks to its integration with Zoho’s Arrattai Messenger. This will turn the app into a platform that can be used for both transactions and communications, much like WhatsApp.
Arattai and Zoho Pay working together will change the game.
The integration of Zoho Pay with Arattai Messenger will be its most notable feature. This means that while chatting, users will be able to send and receive money. This is the same feature that WhatsApp presently offers, but Zoho will make it available to Indian users.
UPI has a chance to generate fresh market buzz.
India is thought to have the world’s busiest digital payment network. Every month, UPI processes billions of transactions. The launch of Zoho Pay might generate fresh interest in the industry. Zoho has millions already. of loyal users who use its CRM and business tools. This trust and user base could prove to be a major advantage for the company.
Date of Launch and Updates on Testing
The Zoho Pay app is currently being tested with a small group of users, a process known as closed testing. Although a formal launch date has not yet been disclosed by the company, it is expected to be available on both the iOS and Android platforms within the upcoming quarter.
What skills will Zoho Pay provide?
Sending and receiving money, paying bills, viewing transaction history, and establishing automatic payments are just a few of the capabilities that Zoho Pay will provide users with. To ensure that users have no problems, Zoho is working to make the app safe and user-friendly.
Competition for WhatsApp may be strong.
For Meta’s WhatsApp, the Zoho Pay and Arattai ecosystem together might be a big pain. Zoho Pay’s open integration approach may help them acquire users more quickly, even though WhatsApp’s UPI feature is still available with a small user base.
The rivalry in the Indian UPI sector will get even more fierce with the introduction of Zoho Pay. With the ideal blend of technology and trust, a new participant is now joining the race amidst industry titans like Paytm and PhonePe. Zoho Pay has the potential to become the next big thing in India’s digital payments market if it fulfills what it says.