Akshaya Tritiya 2026: This day is super important in Hinduism, and the custom of buying gold on this occasion has been around for ages. It’s said that gold bought on Akshaya Tritiya brings joy and wealth to families and can be passed down through generations. This year, we’re celebrating Akshaya Tritiya on Sunday, April 19, 2026. As usual, the demand for gold is already starting to climb.
According to the calendar, Tritiya Tithi kicks off at 10:49 am on April 19 and wraps up at 7:27 am on April 20. During this period, there are specific auspicious times set in various cities for people to purchase gold.
Muhurat Timings by City
Delhi and Noida: 10:49 am to 12:20 pm
Mumbai: 10:49 am to 12:38 pm
Pune: 10:49 am to 12:34 pm
Ahmedabad: 10:49 am to 12:39 pm
Jaipur: 10:49 am to 12:26 pm
Chennai: 10:49 am to 12:08 pm
Hyderabad: 10:49 am to 12:15 pm
Bengaluru: 10:49 am to 12:19 pm
Kolkata: 10:49 am to 11:36 amChandigarh: 10:49 am to 12:22 pm
Gurugram: 10:49 am to 12:21 pm
The way people buy gold is evolving. Nowadays, folks are purchasing gold not just for jewelry but also as an investment. The demand is on the rise, particularly for 24-carat gold coins and bars, since there’s no loss when selling them; they sell at market value. Plus, options like digital gold and gold ETFs are becoming more popular, especially among younger investors who are buying gold through ETFs on Akshaya Tritiya. While traditional jewelry is still sought after, many are leaning towards lighter and more affordable designs.
Keep this in mind while buying goldWhen purchasing gold, it’s crucial to check its purity. For this, the BIS (Bureau of Indian Standards) hallmark is used. Every hallmarked piece of jewelry has a HUID (Hallmark Unique ID) number, which can be used to verify its authenticity. The government has also launched the BIS Care app, where you can easily check jewelry information by entering the HUID number.