India’s EV market is going through a fast-paced transformation, and at the forefront of it is Ather Energy. With a strategy to target family-oriented customers, the company had introduced Ather Rizta last year, which has now emerged as its highest-selling model till date. Ather has retailed more than 1 lakh units of the electric scooter within a span of one year of its release, a key milestone.
Ather Rizta’s Record-Breaking Sales Journey
Launched on 6th April 2024, Ather Rizta started deliveries in July 2024. In a mere 10 months, the scooter achieved 99,691 unit sales. Till early May 2025, it also added another 309 units, reaching the 1 lakh mark. This is the fastest-selling and best-selling scooter ever for Ather Energy.
What Makes Ather Rizta a Family Favourite
Rizta was designed with a specific aim — to function as a convenient and comfortable family electric scooter. In contrast to earlier models such as Ather 450X and 450S, Rizta’s emphasis is on providing convenience for daily use. Its voluminous design, ease of use features and affordable pricing helped it gain family buyers’ trust in India.
Rizta vs Segment Competitors
Ather launched Rizta to compete with other super-selling electric scooters such as TVS iQube, Bajaj Chetak, and Hero Vida. With superior range, affordability, and minimalism in design, Rizta effectively found its niche in the highly competitive EV two-wheeler segment.
Smarten Strategy Behind Rizta’s Success
The swift ascent of Rizta is also due to Ather’s strategic move away from performance-oriented scooters and towards family ones. By tapping into Indian homes’ practical requirements, Ather discovered a broader base beyond urban youngsters. This opportune moment has assisted the company in achieving enormous traction within a niche-filled EV market.
Electric Mobility Now a Family Affair
Rizta’s success is a solid sign that electric mobility is not exclusive to urban young riders anymore. Indian families now are accepting electric scooters for their daily ride, seeking smart, green, and dependable options. Rizta’s massive sales demonstrate how EV adoption is growing across new segments.
Other Electric Scooter Options Available in the Market
Buyers comparing similar family scooters can also look at models such as Ather 450S (₹1.22–1.36 lakh), Deltic Trento (₹1.28 lakh), Komaki TN-95 (₹1.19–1.4 lakh), and VLF Tennis (₹1.3 lakh). Nevertheless, Ather Rizta is still the best bet with its current momentum and confidence with buyers.