Rising inflation and changing lifestyles have compelled young people to think beyond relying solely on their salaries. Amidst long working hours and job insecurity, people are now looking for a Plan B. This is why business models with low investment and high returns are gaining popularity.

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What is the Online Hoarding Business?

The online hoarding business provides companies with advertising space on digital platforms. It’s a modern version of traditional outdoor hoardings, utilising digital screens, online booking, and data-based marketing. In this era of digital marketing, brands are rapidly adopting such platforms.

How to Start with Low Investment

This business doesn’t require a showroom or office. A small room and an internet connection are sufficient. First, you need to create a website with your domain name, where you can provide information about hoarding space and locations. The initial expenses include website development, design, and basic promotion, which can be managed with approximately Rs. 50,000.

Creative Skills Can Be Your Strength

If you have basic knowledge of graphic design, digital ad design, or computers, this business becomes even easier for you—attractive creatives and proper placement help in attracting companies to your services.

How to Get Clients and Market Your Business

Self-marketing is crucial in this business. Clients can be acquired through social media, online advertising, and direct contact with companies. Additionally, you can rent some hoarding locations and offer better deals to companies. As your network grows, the number of orders will also increase.

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What is the Earning Potential?

According to experts, the demand for this business increases significantly during the festive season. In premium locations of major cities like Delhi and Mumbai, a single hoarding order can generate lakhs of rupees. If you get 8 to 10 such large orders, the total income can reach around crores of rupees. However, the earnings depend entirely on your hard work, network, and location.