Let me tell you that in this era of online shopping, not only clothes, gadgets or grocery, but motorcycles are also being found on e-commerce platforms. And now Royal Enfield has also taken a big step in this direction.
The company recently announced a partnership with Amazon India, under which customers can now purchase the entire 350cc range of Royal Enfield directly from Amazon. The move is part of Royal Enfield’s digital retail expansion, which will make the bike buying process more easy and convenient for customers.
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Amazon India
This partnership of Royal Enfield and Amazon India is a unique step in the Indian motorcycle market. Now customers will be able to buy bikes like Classic 350, Hunter 350, Bullet 350, Meteor 350 and Goan Classic 350 directly through Amazon India.
A dedicated Royal Enfield brand store has been built on this digital platform, from where customers can choose the bike of their choice. Although the company initially offered this facility in five cities, New Delhi, Pune, Hyderabad, Chennai and Ahmedabad.
Delivery and service
Although bikes will be booked through Amazon, delivery and after-sales service will be handled by Royal Enfield’s local dealership. That is, the customer will get the same trust and support as buying a bike from a traditional showroom.
This will give customers a double benefit, on the one hand they will get online shopping facilities and transparency, while on the other hand, Royal Enfield dealership will also get full service support.
Payment Options
Royal Enfield has also reported that flexible payment options are also being given to customers in this partnership with Amazon India. This means that now buying a bike will be easier than ever. Whether it is EMI or instant payment, customers can pay as per their convenience through Amazon.
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Accessories
Also, not only motorcycles, but also commercial accessories, riding gear, and merchandise can be purchased at this online store in Royal Enfield made on Amazon.
This includes helmets, jackets, gloves, top boxes, bike covers and other premium products. That is, Royal Enfield riders will now find solutions to every need related to biking on a single platform.