Tata Motors is supercharging its best-selling Punch EV ahead of the festive season with two strategic upgrades:
1. Expanded Color Options
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New Shades:
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Supernova Copper (with black roof option)
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Pure Grey (with black roof option)
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Existing Palette: Fearless Red, Seaweed, Empowered Oxide, Daytona Grey, Pristine White
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Design: No mechanical changes; purely aesthetic refresh
2. Faster Charging for Long-Range Variants
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1.2C Charging Rate: 10-80% in 40 mins (vs 56 mins earlier) on 50kW DC fast chargers
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Real-World Benefit: 90km range in just 15 minutes of charging
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Target: Address range anxiety for highway driving
Festive Push:
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Launched alongside Onam offers (up to ₹2L discounts across Tata’s ICE/EV lineup)
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Pricing: Starts at ₹9.99 lakh (ex-showroom)
Why It Matters:
The Punch EV accounts for ~22% of Tata’s EV sales (Q2 2025). These updates aim to:
✔️ Attract style-conscious buyers with new colors
✔️ Reduce charging downtime for road-trip enthusiasts
✔️ Capitalize on festive demand (Oct-Dec contributes 35% of annual EV sales)
Pro Tip: The LR variant’s faster charging makes it ideal for intercity commuters.
Will these updates make the Punch EV your festive purchase? 🎉 #TataPunchEV #FestiveUpgrade
Market Context:
Tata dominates India’s EV SUV segment with 68% share (Punch + Nexon EV). Rivals like Citroen eC3 and upcoming Hyundai Exter EV may need to respond with similar upgrades.
Coming Next: Tata is expected to roll out these updates to Nexon EV by Diwali. Stay tuned!
