Ather: Ather Energy, which is one of the leading electric scooter companies in India, is currently gearing to introduce an all-new and cheaper scooter. The reason behind this step is that EV demand in the country continues to rise rapidly. The business intends to unveil the new product by August 2025, and it might prove to be a great choice for customers seeking value and performance.
Ather’s Third Community Day Will Be Big
Ather has announced that it will host its third Community Day towards the end of August 2025. Ather typically employs this activity for the launch of fresh products and updates. The Ather Rizta scooter, AtherStack 6.0 software, and Halo Smart Helmet were all announced last year during the same event. In this instance, Ather should be announcing its cheapest electric scooter to date.
What Is the EL Platform?
The new scooter will most probably be developed on the company’s EL platform. This is Ather’s new-generation platform for the construction of electric scooters. It will feature enhanced powertrain, new battery technology, and newer electronics. The EL platform is being designed not only for India but also for global markets. It also draws some features from Ather’s existing 450 platform and software platform, called AtherStack.
Rizta’s Success Inspires New Launch
Ather introduced the Rizta in April 2024 as a family scooter and got a great response from customers. Seeing that success, the company is currently focusing on this new affordable scooter to target more customers. Rizta’s success obviously demonstrated that people are interested in EVs that offer price and performance.
New Features and Fast Charging Expected
At the next event, Ather is also going to roll out faster chargers. The next-generation fast chargers will give users faster and more convenient charging. In addition to that, AtherStack 7.0 will be launched, bringing more improved software for performance and connectivity in its scooters.
What This Means for the EV Market
This new launch by Ather is obviously targeting to provide stiff competition to Ola and TVS. A cheaper scooter supported by a strong platform, quick charging, and enhanced software may have a gigantic effect. Purchasers who are looking for an economical, intelligent, and speedy-charging electric scooter would surely wait for this new Ather model.