Royal Enfield:With increasing momentum in the Indian two-wheeler industry, Royal Enfield finished May 2025 on a strong note, supported by strong demand for its flagship models. The company recorded a 19.34% YoY growth with multiple standout performances across its portfolio despite some of its premium models lagging behind.
Classic 350 Dominates
The Classic 350 continued to be the driving force behind Royal Enfield’s sales performance. Having dispatched 28,628 units in May 2025, as against 23,779 in May 2024, it registered a healthy 20.39% year-on-year growth. This consistent increase continues to be propelled by the upgrade last year, which infused a new zest into the successful retro-style motorcycle.
Bullet 350 Posts Impressive Surge
Second only in influence to the Classic, the Bullet 350 made outstanding progress. Sales jumped to 17,279 units from 9,332 in the past year, registering an astonishing 85.16% rise. The Bullet’s affordability and recent facelifts have clearly paid off, and it has become one of the major contributors to the sales growth of Royal Enfield.
Hunter 350 Posts Small Increases
Hunter 350 also helped with a 5.89% rise in sales. It achieved 15,972 units in May 2025, just slightly higher than the 15,084 units it sold in May last year. Hunter keeps luring young buyers with its agile design and city appeal.
Himalayan Sees Major Drop
The Himalayan range experienced the sharpest decline in volumes. As few as 1,489 units were retailed in May 2025 compared to 3,314 in the past year – a drop of 55.07% YoY. The fall will be sharp and may be because of the expectations of the new Himalayan 750 and the EV variant that is testing.
New Entrants Make Debut
Royal Enfield brought in new faces in the form of the Guerrilla and Shotgun. The Guerrilla 450 took off reasonably well with 1,035 units, whereas the Shotgun lagged behind with 194 units. These figures point towards the company’s widening portfolio, which is looking to appeal to a broader customer base.
Super Meteor Sales Shrink
Another high-end variant which saw a decline was the Super Meteor, retailing 851 units – a decrease from 948 units in May 2024. The 10.23% decline points to the shift in consumer interest towards mid-range cruisers and lower-priced versions in the current economic context.
Total Growth Steered by Budget Segment
Royal Enfield’s overall domestic sales were at 75,820 units in May 2025 compared to 63,531 last year. Classic and Bullet alone contributed more than 12,000 units combined and accounted for a majority of the company’s growth. This clearly indicates a demand pattern in favor of more affordable and value-for-money motorcycles.