AI features that make Google Search smarter: Google accelerated its foray into artificial intelligence by enhancing its Search engine to make it more interactive, personalized, and capable. From simple queries to deep research, the latest AI-powered tools transform online search entirely. Detailed at the recent Google I/O 2025, these features are poised to redefine the search process and negate competition from sites like ChatGPT Search.
AI Mode with Personal Context
Google’s new AI Mode in Search introduces a new and interactive appearance that allows users to explore deeper into web searches. With more advanced reasoning and multimodal abilities, users can now check back on a query like they would in a discussion. And, better still, this AI Mode leverages personal context such as Gmail information and search history to deliver personalized results based on individual user preference.
Live Capabilities through Gemini Live
The users now get real-time search analysis on the camera of their smartphones, courtesy of Project Astra. Dubbed Gemini Live, the feature lets the users point the camera of the phone at something or some scene and receive human-like, in-depth answers. It even gives useful links related to videos, websites, and content, so users can utilize each search encounter in the best possible way.
AI-Powered Shopping Experience
Google also has supported shopping on Search with AI Mode. Consumers can sort product options and enjoy a simplified web browsing experience. Among the best features is the live try-on feature, where customers can use full-body photos to virtually try on clothes. The feature elevates online fashion shopping to be more engaging and interactive.
Expansion of AI Overviews and Gemini 2.5
The feature of AI Overviews, which offers users summarized answers to their search queries, is now available in over 200 nations and more than 40 languages. It is powered by a customized version of Gemini 2.5, delivering even sharper and context-aware results. AI Overviews and AI Mode work together to offer a faster and more accurate search experience.
Agentic Capabilities to Manage Tasks
One of the most futuristic additions is the addition of Agentic features. With this, Google Search can now act on behalf of users, such as filling out forms, comparing ticket prices, or even making reservations. It will first introduce features like booking restaurants, managing event tickets, and local appointment scheduling. This step is an excellent step towards AI automation for everyday users.
Why These Features Matter Now
As competition heats up in the AI space, Google’s new search features reveal its emphasis on innovation. While ChatGPT hogged the limelight with AI frenzy, Google is bringing functional functionality to its apps, streamlining digital daily activities and making them intelligent for millions of consumers.