Flipkart Founder’s New Startup: Opptra Targets Asian Consumer Markets

Written By: Mobin

Flipkart co-founder Binny Bansal launched Opptra, which will help consumer brands expand in Asia.

Launch

Opptra aims to solve the problems of brands in new markets through technology, supply chain and franchising.

Objective

Opptra will focus on Asian markets in sectors such as fashion, lifestyle, home products and electronics.

Focus

Binny Bansal's vision is to help brands expand worldwide, starting with Asia.

Vision

Opptra's team comprises senior executives from Amazon, Flipkart and Swiggy, making it strong.

Team

Opptra will initially focus on key markets such as India, Southeast Asia and GCC.

Market

The company aims to expand into areas such as general retail, sports, technology and infant care.

Expansion

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