iPhone 18 Price Leak: If you’re an Apple lover, you know that the company is going to launch its new iPhone 18 series this year. Although there’s still a lot of time left before the launch, discussions about the prices of the devices in this new series have intensified in the market.
It is being said that this time the company will try its best to keep prices low, even if the components are becoming more expensive. In this context, well-known Apple analyst Ming-Chi Kuo has shared information about the price through a new note. Let’s find out in detail…
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What will be the price of iPhone 18?
According to Kuo, Apple’s current thinking for the iPhone 18 lineup, expected in the second half of 2026, is to avoid price increases as much as possible. The company is reportedly aiming to keep the starting prices similar to the previous model. This means the upcoming iPhone 18’s price could be the same as or only slightly higher than the iPhone 17’s.
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Kuo shared on X that maintaining a similar entry price will significantly help Apple from a marketing perspective, especially at a time when mobile phone prices have increased and buyers are becoming more price-conscious.
High Demand for Advanced Chips
This report comes at a time when warnings are emerging that the iPhone 18 could be more expensive due to higher production costs. One reason cited is the next-generation A20 chip, which is expected to significantly increase the cost of the upcoming phone.
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Apple’s Memory Shortage Problem
As you know, there are concerns about memory shortages, and this industry-wide shortage has already increased the cost of memory components. Kuo claims that Apple has started negotiating quarterly prices with its suppliers, which is expected to lead to an increase in 2026. Because of this, Kuo believes that Apple will adopt a more aggressive approach.
Company Special Strategy
Instead of raising iPhone prices, the company can absorb most of the cost itself. This means Apple is willing to earn a little less on hardware today so that it can earn significantly more later through its ecosystem.