Citroen C3 Live (O) and Aircross X Max 5-Seater Launch – More Features and Better Space with a New Booking-Based Strategy

Citroen C3 Live (O) and Aircross X Max – In the Indian car market, it is no longer enough to launch a new car, but it also matters how wisely the company meets the real needs of customers. With this thinking Citroen India has taken a new step.

The company has decided to adopt bookings-led production models for select variants. That is, some models will no longer be made for dealer stock, but directly based on customer orders. This new strategy begins with the launch of the Citroen C3 Live (O) and Aircross X Max Turbo 5-seater variants.

New 5-seater variant of the Citroen Aircross X Max Turbo has been launched specifically for those customers who do not require a third row seat but want more comfort in the second row. Compared to the 7-seater version, this 5-seater model offers approximately 60mm more knee room for rear passengers.

This difference is quite significant on long drives. Furthermore, a center armrest with cup holders has been provided for rear passengers, making everyday use easier in this segment. A three-step rear seat recline feature has also been added, allowing passengers to adjust the seat according to their seating position.

Aircross X Max Turbo 5-seater is offered in three exterior color options—Polar White, Deep Forest Green, and Perla Nera Black. The interior features a Dark Brown theme, giving the cabin a more premium and warm feel.

This variant could be a good choice for families who prefer more comfort and space for fewer people rather than seating more people. Prices for the Aircross X Max Turbo 5-seater MT are priced at ₹12.41 lakh (ex-showroom).

Citroen has also introduced a new variant for the C3—the Live (O). It’s positioned above the standard Live trim and, according to the company, boasts over 10 additional features. Simply put, it’s aimed at customers who want more tech and comfort at an entry-level price.

This variant now features a 10.1-inch touchscreen infotainment system with Android Auto and Apple CarPlay support. It also includes a rearview camera, making city parking much easier.

C3 Live (O) has a leather upholstery on the seats, which makes the cabin more premium. Minor but noticeable changes have been made on the outside, such as new wheel covers and additional cladding. These changes give the car a slightly fresher and SUV-ish look.

This variant will be available exclusively in Perla Nera Black Color, which gives the C3 a clean and sleek appeal. Its X-showroom price is kept at ₹5.49 lakhs, which can be considered quite attractive given the features.