Bajaj targets 8-12% growth in 125cc segment with new Pulsar model. 125cc bikes already contribute 40% of Bajaj's total sales, driving this focused approach.
Strategy
Expect sporty Pulsar DNA, enhanced mileage & budget-friendly tech. Likely revival of CT125X name with modern upgrades for value-conscious buyers.
Features
Aims to close 5-6% gap with market leader Honda. New model could disrupt 125cc space - India's most competitive motorcycle segment.
Competition
Bajaj's 125cc share peaked at 25.5% (FY2024), dipped to 24% (FY2025). This launch targets tier-2/3 cities to regain dominance.
Market
CT125X was recently discontinued but may return refreshed. Discover name also being considered to leverage brand nostalgia.
Legacy
Planned for FY2026 launch as 125cc demand surges. Segment growing as buyers seek balance of economy and style.
Timing
Could redefine 125cc value proposition - merging Pulsar's sportiness with commuter practicality at aggressive price points.